18-29 Year Old Use Social Media

Sensis Social Media Written report

The must-know stats from the 2018 Yellow Social Media Study

The Yellow Social Media study is an almanac survey of 800 consumers, 1,000 SMBs and 100 big businesses on how they use social networking sites such equally Facebook, LinkedIn and Twitter.

Cheque out the key stats from the 2018 Yellowish Social Media Report.

For all the facts and figures download the total Yellowish Social Media Written report for 2018

Number of Australians on social media

• Nearly eight in 10 people (79%) at present use social media, which is x points higher than terminal year.
  

What people are doing on social media

• 45% take taken a selfie and this is more than mutual among males (47% vs 43%) and 18-29 year olds (88%).
• Four in 10 take posted a photo of their food on social media and this is more common among males (43% vs 38%) and 18-29 year olds (82%).
• One in 3 people have felt excited when their post has received more likes on social media than usual. The number doubles among 18-29 year olds where six in 10 (63%) have felt this way.

The impact of social media

• xv% take felt anxious when unable to access their social media accounts and this number is significantly higher among xviii-29 yr olds (37%).
• Almost 2 in 10 (19%) are happy to cheque social media while eating with family or friends, with 30-39 year olds the biggest culprits (33%).
• 11% have worried their social media footprint might one twenty-four hours come back to bite them, with xxx-39 year olds the well-nigh likely to experience this way (xv%).

Frequency of utilise

• More a third of people now admission social media more than than v times per day (35%), which is upwardly from 26% last yr. Among eighteen-29 year olds 89% check-in at least once per day.

Most popular times

• In the evening (up from 49% to 57%) and commencement affair in the morning (up from 49% to 57%) have become even more pop and are the most popular times for using social media.
• Nearly half are now accessing social media on their interruption (up from 33% to 47%) or at lunchtime (upwards from 36% to 47%).

The virtually popular platforms

• Visual platforms go along to grow in popularity, with Instagram seeing a 15 bespeak bound in users (from 31% to 46%). Snapchat saw the biggest growth, with usage nigh doubling from 22% to twoscore% this year. Twitter has also seen a surge in usage, upwards from 19% to 32%.
• Nevertheless, Facebook remains the almost popular, with 94% of social media users on the platform.

Where people are using social media

• The most popular identify to use social media continues to exist in the home (96%), with the lounge room (up from 69% to 84%), bedchamber (upwardly from 42% to 59%) and kitchen (up from 22% to 34%) increasing in popularity.

• Outside of the home usage on public transport (up from 25% to 43%), in restaurants, bars and parties (up from nineteen% to 33%) and in the car (up from twenty% to 37%) has become more common.
• More than than a tertiary (35%) are accessing social media at work.

How do men and women compare on social?

• On average males have more friends than females on social media (522 vs 418).
• Males are more likely to utilize social media in most places such equally at work (38% vs 32%) or on public transport (47% vs 39%). Within the home they are more likely to use social media on the toilet (17% vs 12%) and in the bedroom (64% vs 54%).

Metro vs Regional

• People in regional areas are more likely to take witnessed bullying or harassment on social media (23% vs 15%) and are more than twice every bit likely to take been bullied themselves (ix% vs 4%).

How the different age groups compare

• Among eighteen-29 year olds social media is often the starting time and terminal affair they do every day, with viii in 10 (79%) accessing social media outset thing in the forenoon and almost ii thirds (65%) final thing before they go to bed.
• Pretty much everyone anile 18-29 is on social media (99%), while less than half of those aged 65+ are on social media (47%).

Consumer preferences

• Almost a quarter (24%) of people use social media to follow brands or businesses, and this is fifty-fifty higher among females (27% vs 21%) and those anile 30-39 (41%).
• Consumers are peculiarly great on discounts (54%) and requite-aways (48%) from the brands or businesses they follow.
• Consumers are increasingly accessing social media on their smartphone (up from 72% to 81%).

What makes consumers trust a brand

• Virtually two thirds of consumers (64%) volition be more likely to trust a brand if they interact with consumers in a positive way on social media. This is upwards 12 points this year.

Businesses with a social media presence

• 47% of SMBs are now on social media, which is similar to last year (48%). This compares to 79% of consumers.

• For small businesses, the number has dropped 1 indicate to 47%.
• For medium businesses, the number has dropped v points to 49%.
• For large businesses, the number has dropped 19 points to 60%.

Platforms businesses are using

• Of those businesses with a social presence, Facebook is the most pop, used by around ix in ten of every size business.
• LinkedIn is the second most pop platform, used past a majority of large businesses (82%), 41% of medium size businesses and 35% of small-scale businesses.
• Twitter increases in popularity with business size, from 24% of small businesses to 36% of medium size businesses and 55% of large businesses.
• Instagram is more prevalent in medium (39%) than modest (19%) or large (20%) businesses.

Use of incentives and discounts

• The majority of businesses remain unlikely to offering incentives such equally discounts and coupons via social media (29% small, 25% medium, 17% large), fifty-fifty though they have entreatment to consumers.
• Among businesses offering incentives, discounts are the virtually common offer from small businesses (84%), while it is give-aways for medium size businesses (seventy%) and discounts for big businesses (80%).

Social media strategy

• An increasing number of businesses have a social media strategy. Large businesses lead the way, with ninety% now having a strategy (up from 76%).
• SMBs lag backside just there has been an improvement this twelvemonth, upward from 31% to forty% amongst modest businesses and from 36% to 43% for medium businesses.

Advertising on social media

• Advert on social media has get more popular among small (upwardly from xx% to 26%) and medium (upwardly from 27% to 35%) size businesses this yr, although large businesses still atomic number 82 the mode (42%).
• For those businesses that advertise on social Facebook remains hands the nearly preferred aqueduct (90% small, 62% medium, 100% big). LinkedIn (20%) and Twitter (24%) are also common among large businesses, while the same is truthful for Instagram (23%) among medium size businesses.

To download part one of the 2018 Yellow Social Media Report, click hither.

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